As I work on the business plan for my photography studio, I am stuck on defining my target client. Which has me thinking: do I completely write off Generation Z as a bad fit for my studio? The fact that Gen Z has always owned electronic devices with cameras installed and their devices are always "connected" so their photos and videos can easily be shared with family and friends on a variety of social media accounts with one touch, leads me to conclude that these are not my target clients. But, it's hard to write off a potential 73 million clients that easily! Surely, the easier and cheaper it has become to take photos in the digital age, we seem to take more photos than the film generations before us did. The very nature of the film age of photography required photographs to be printed to be shared! And even in the early days of digital photography, photographs were still being routinely printed for albums and wall art. Combined with cheap storage options (eg,
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